Restaurants On The Run

We repositioned a food delivery veteran for the new era in food delivery.


Restaurants on the Run delivers restaurant food through a proprietary, web-based ordering system. The company grew to become one of the nation’s largest restaurant food delivery services.

Restaurants on the Run relied heavily on promotions and discounts, as well as its reputation for customer service.  However, with competition intensifying, relying on functional benefits had the potential to commoditize the company.


We uncovered a critical differentiator that became the foundation for a new brand story – the company’s sophisticated use of data to ensure order accuracy.  This was casually referred to internally as Foodgistics (Food + Logistics).  The company did not celebrate the extent to which the intellectual property addressed a key consumer need while also increasing the company’s value as an acquisition target.


Restaurants on the Run’s consumers, who were largely business meeting coordinators, placed high value on the order customization process management – which was built directly into the company’s technology platform.  However, Restaurants on the Run never took credit for its technology investments and how they enabled a great customer experience.  We created a brand story that promoted the importance of this proprietary technology when selecting a food delivery vendor.

We then updated the verbal and visual brand systems to refocus Restaurants on the Run’s strategy. The website, brochure, logo, and sales sheets were redesigned in accordance with the new brand system.  We also created brand guidelines to ensure that future communications would be on-brand.


Following completion of the brand program, Restaurants on the Run was successfully acquired by Chicago-based GrubHub, and positioned as a new offering, GrubHub for Work.


We helped an industry leader rebrand and prepare for acquisition.


Synagro is the largest wastewater treatment operation in the U.S., with over 30 years of industry-leading experience. After many strategic acquisitions, Synagro expanded its portfolio to become a full-service, end-to-end product and solutions provider for wastewater treatment, waste disposal, and the production of new products from recycled waste.

As Synagro grew, communications became fragmented, focusing on the technical aspects of managing waste challenges at an individual product level rather than communicating the value of the broader organization to its stakeholders and diverse customers. Misaligned marketing materials produced by individual departments created challenges with customer comprehension, industry perceptions, and the ability to gain new clients and cross-sell.


During our discovery process, we learned that Synagro did more than treat wastewater but was not getting credit for its vast offerings, and that its competitors all communicated on a technical, almost scientific, level.


We created a new brand position around the synchronization of people and planet – synchronizing outputs from population growth with the health of the planet.  This was a position Synagro could own, with a new meaning behind the company’s name (synchronized growth).

We developed a new visual system and design executions based on this new position, drawing inspiration from the natural human-to-plant cycle that’s reinforced through Synagro’s offerings. The system focuses on imagery that captured images of the Earth that were relatable to their buyers, and environments where Synagro impacts the environment, rather than focusing on facilities and function.

Design and strategic executions included a new website, marketing collateral, creation of case studies, building social media strategies, event and space design, and multiple direct marketing materials. This visual strategy helped differentiate Synagro from competitors as well as introduce a new way of viewing what it does.  As a result, Synagro’s employees were proud to talk about where they worked.


To better communicate its range of products and services, we reduced the brand architecture from thousands of offerings to four key categories: Cleaning, Transforming, Producing, and Reusing.  This created a framework audiences could easily remember, and facilitated an increase in cross-selling because sales professionals were able to talk about the extreme breadth of offerings in a simple way.

Ultimately the rebranded company and refined portfolio were successfully acquired by a private equity firm.


We helped a health care supply chain company rename and find its stand-out story.


RiseNow is a premier consulting firm that helps health organizations maximize their supply chain efficiency. The company was born as a spinoff from its larger parent firm to take advantage of its specialized focus in healthcare.

As a newly formed company, RiseNow had ambitious growth objectives, and needed to quickly articulate its value to its audience. RiseNow worked with us to uncover a unique brand story, name and identity that would propel its growth.


During our rapid research process, we learned that supply chain deficiencies had become the status-quo, leading to desperately squeezed operating margins in health care.

Frustrated business leaders were looking to their enterprise system vendors to help fix their problems.  All they encountered were complex technical options with no human face.  We identified RiseNow’s most valuable resource in its agile and taskforce-like team.


We created a focused brand positioning and new company name, RiseNow, to speak to its impact on clients, a verbal system and messaging framework to direct its communications, and a visual system and logo to bring its story to life.

We created a new website and offering-level messaging to showcase and deliver RiseNow’s new brand story.


At the start of our work, RiseNow supported clients without a clear name and identity.  It has now taken a bolder, more visionary stance in the market while synchronizing internal teams and conveying a clear direction for the organization as a whole.


We helped a food pioneer grow through a brand system that met the needs of a modern audience.


Schaffer is an event catering business based in Los Angeles. The company had established a strong reputation over 20 years but it was time to accelerate its growth.

For Schaffer, this meant more than winning new clients. It was about finding new meaning, energy, and direction for the business. However, competition was intensifying, and consumer preferences were shifting. To reach its growth goal, the company needed to engage with an emerging generation of key decision makers.


The first step was to understand what was driving industry change. Our analysis revealed increased interest in experimental food concepts and a preference for experiences over products. These trends presented Schaffer with a new opportunity.

Our audit revealed an opportunity beyond high-quality food and catering services. Where Schaffer truly excelled – but did not celebrate – was its creation of premium, memorable event experiences that brought client ideas to life.


We worked with Schaffer to assert a brand position through key messages that connected directly with their buying audiences. We evolved their visual identity to align with the new positioning, developing new color schemes, photography styles, and key design assets.  Both messaging and design came together in a new cross-platform web experience.


We helped a 100+ year old organization relate to a new generation of legal professionals.


Since 1878, the Los Angeles County Bar Association (LACBA) has served legal professionals with career, education, and service offerings. With over 24,000 members, the association grew into one of the largest in the nation.

Over the last 30 years, the legal profession has become accessible to a broader talent base, with different needs than their predecessors.   Younger lawyers did not understand how LACBA membership could benefit them, and the working stresses in the legal profession left little time to participate in community programs.  As a result, LACBA’s membership was in decline despite an exponential growth in the number of legal professionals.

LACBA needed to identify the organization’s value for a new generation of legal professionals.


The organization’s primary benefit was no longer its information offerings.  LACBA’s primary benefit has become the network it provides for lawyers, judges, academics, and law students to connect with each other.  We helped LACBA realize that its brand is about the collective talents, knowledge, and voice of the people it enables to drive change in the legal community.


We reorganized LACBA’s portfolio to align with audience need rather than content type. We then repositioned the association around the diversity and strengths of its community of legal professionals.

Built on the new brand positioning, we developed a visual system that differentiated LACBA from newer competitive legal associations. The visual system was designed specifically to appeal to younger attorneys, and came to life in a new website, internal signage, communications tools, and marketing assets.


The LACBA brand system has been implemented throughout the organization and has become an integral part of board member and employee onboarding.

Diocese of Orange

We helped the Catholic Church create cohesion with a unified brand voice and design system.


The Diocese of Orange is one of the largest and fastest growing Catholic communities in the nation with 62 parishes and numerous programs, services, and schools in Orange County, California.

The Diocese of Orange purchased the Crystal Cathedral and its surrounding 45 acres with the intention of creating a central campus for Catholicism in the West.

That same year, the Diocese launched a capital campaign to gain financial support for the new property. While the marketing materials focused primarily on the functional aspects of the physical property, there was no mention of the property’s purpose or how it related to the Diocese at large. For the capital campaign to be successful, the Diocese recognized that both the property and the Diocese needed a defined purpose and identity.

One barrier to achieving this was that active Catholics had strong relationships with their community parishes and priests, but little interest in connecting with those outside of their immediate place of worship. As a result, each parish focused its communications on its own congregation. It therefore became increasingly difficult for audiences to understand and support the Diocese.


Through in-depth research including 60+ interviews with clergy, lay leaders, and parishioners, we learned that the vernacular of local and global Catholicism can be isolating. In an effort to unite Catholics of all ages, ethnicities, and socioeconomic backgrounds, we re-established the Diocese of Orange’s core mission as an institution that leads individuals on their own, highly personal faith journey.

The Crystal Cathedral – renamed the Christ Cathedral – was positioned as the beacon of faith in Orange County, the physical space where audiences could experience their own journey of faith together.


Armed with a clarified purpose and meaning, we developed a new visual identity, brand architecture system, and messaging strategy for both the Diocese and the Christ Cathedral property. The systems were treated as a “family of brands” with shared visual assets, voice, and tone to reinforce their relationships to each other.


The brand systems were applied to numerous websites for the Diocese of Orange and Christ Cathedral, as well as all subsequent marketing campaigns.

 The Diocese of Orange also conducted two waves of brand equity research to measure awareness, opinion, and perceptions among Orange County Catholics of the Diocese institutions and key leadership. The first research phase was run prior to investment in the brand programs, and the second wave was run after the brand program was executed.

There was a sharp increase in awareness, positive opinion, and foundational perceptions of the Diocese and its leaders. This increase was most pronounced among young and engaged Catholics, who were key to the Diocese’s growth and success.  The quantitative research also validated the positioning of the Christ Cathedral property, and instructed individual parishes on how to drive engagement within their own communities.


We helped a tech innovator continue to protect the entertainment industry.


For over 20 years, Verance has been developing technologies to protect, measure, and enhance premium content for the entertainment industry. Its flagship product, Cinavia®, became a global standard for protecting filmed entertainment content on physical media.  However, Blu-ray and DVD ownership began to decline, and the protection of premium content on physical media was no longer enough for the company to survive.

In order to support its legacy Cinavia product while pursuing growth in new technology solutions, Verance needed to migrate to a portfolio of offerings and clarify its brand position.


Verance’s technologies were getting lost in tech-speak, making it hard for audiences to find and understand its offerings. Rather than explaining highly technical features, Verance needed to communicate high-value benefits that non-technical executives could grasp and celebrate.

Verance needed to delineate itself from its products.  By elevating the positioning of the company to industry thought leader, most communications could then focus on high-level client opportunities – migrating complex technical language down into the portfolio.


We recommended building an ingredient brand, like Dolby Digital or Gore-Tex.  We developed a strategy centered on this concept, with new messaging directions and communications materials to address key market segments.

We also created a comprehensive visual system and logo to infuse the brand with a look and feel that aligned with the new brand position. Brand guidelines ensured the organization’s consistent application of the brand system.


Armed with updated verbal and visual brand systems, Verance activated new marketing efforts ranging from a new website and animated videos to corporate presentations and a trade show booth.  With its new master brand, Verance has the flexibility to extend its capabilities beyond its core industry.

Conqur Endurance Group

Bringing clarity and purpose to a growing brand portfolio of athletic events.

Conqur Endurance Group Logo


A subsidiary of McCourt Global, LA Marathon LLC is an organization that produces running events throughout Southern California including the Los Angeles Marathon, the Santa Monica Classic, and the U.S. Marathon Olympic Team Trials.

Since the corporate brand shared the same name as its most well-known event, it was difficult for audiences to understand that the organization was more than just the Los Angeles Marathon. As a result, audience recognition remained stagnant and the organization struggled to grow its portfolio through new partnerships and sponsorships. The organization needed to elevate its identity above its signature events.


Our branding engagement began with in-depth field research into the experience of LA Marathon LLC’s events – attending, cheering, and even participating. At these events, we also conducted qualitative interviews and learned that the act of running wasn’t what unified participants, sponsors and supporters.  Rather they were united by the feeling of individual grit and mutual support that comes with endurance.


To put the spirit of endurance at the forefront of the brand, we renamed LA Marathon LLC as Conqur Endurance Group. The new name was supported by a new visual identity, website design, and brand messaging platform based on the tagline and rallying cry, “Triumph in Motion,” which encouraged participants, partners, and the brand itself to use endurance as a channel for inspiration, training, and celebrating human connection.