Sasha Strauss

Managing Director

IP founder and chief believer, Sasha is mission-driven to bring brand strategy to the world. As a global keynote speaker, graduate professor of brand, and a senior client partner at IP, Sasha is at the forefront of how consumers, communities, and companies communicate via branding.

Sasha was raised across California, earning his bachelors at UC Irvine, and graduate degrees in business at UCLA’s Anderson School of Management, and communications at USC’s Annenberg School.

Words are potent weapons for all causes, good or bad.