Founded in 1949, ADP is the largest global provider of cloud-based HCM and business outsourcing solutions, serving over 610,000 clients in more than 100 companies.


ADP needed assistance visually synchronizing and communicating a suite of new cloud-based solutions that united various added value ADP product offerings. The essential challenge was how to communicate something that is new to their audiences in ways that make it visually stand out from the rest of their offerings, while still ensuring that people know it comes from ADP.


Research and complete an expanded visual system that utilized the ADP corporate look and feel, with the introduction of highly stylized and custom iconography. We also oversaw the development of brochures, numerous animated videos, sales materials, executive presentations and templates.