Seven Lakes Technologies

We helped a technology provider redefine expectations in oil and gas software solutions.


Since 2009, Seven Lakes Technologies has offered analytics and workflow software for oil operators. However, the company’s growth faced several challenges due to a severely depressed oil and gas market.

To expand its market reach, Seven Lakes Technologies planned to release a new flagship data analytics and actions engine, which would transform how large oil and gas companies access and use their information.

Seven Lakes Technologies needed a brand strategy to claim its position as a technology leader in oil and gas and introduce new offerings.


Although the Upstream Oil & Gas industry includes large, legacy organizations with their own proprietary data analytics solutions, nimbler companies are disrupting the status quo.

Our Discovery uncovered several opportunities.  Oil and gas management technologies were hard to use and manage, and required highly technical assistance to advance.  The pace of oil and gas production has accelerated and required increasingly dynamic information processing to act in a timely manner.  And the oil and gas solutions industry was made up of industry mining veterans that migrated to tech, whereas Seven Lakes was born a technology company that focused it technical savvy on oil and gas.

There was a clear opportunity for Seven Lakes to build a brand around its ability to amplify the impact of technology leadership in oil and gas companies.


We conducted full discovery research, defined a new brand position aimed at both business objectives and customer desires.  With a differentiated direction for the brand, Seven Lakes Technologies could engage oil and gas industry customers of all sizes by speaking to the importance of not only their data, but the people who capture, share, and act on it.  This empowered workforce used data-driven decision-making to maximize efficiency in both up and down markets.

We created supporting brand verbal and visual systems to guide marketing communications, and developed over 150 name recommendations for its new platform-as-a-service offerings.


Seven Lakes Technologies successfully re-launched its corporate brand at the same time as its flagship software platform.  Based on the frameworks and assets delivered, Seven Lakes successfully redesigned its website and established its market position within a single quarter.