Don’t communicate until you know exactly who you are and why you matter. Only then are you ready to share your message with the world—and maybe, just maybe, change the world in the process.

 

Process

DISCOVER

We begin all projects with Discovery, a deep dive into every facet of your organization and your competitive ecosystem to understand both the macrodynamics of your industry and company as well as the subtle nuances worth celebrating. Through a combination of primary research and desk research, we develop a thorough understanding of key drivers of influence and engagement in your competitive space, opportunities to differentiate your brand, and how your organization can engage with the audiences that matter most.

METHOD
  • Quantitative Research
  • Qualitative Research
  • Customer/Audience Analysis
  • Customer Experience Mapping
  • Opportunity Assessment
  • Equity Analysis
  • Competitor Analysis
  • Current Communications Analysis
  • Market Analysis
  • Industry Trend Analysis

CREATE

We build rational, research-derived systems for expressing your brand and engaging with your desired audience. In print and digital, from brochures to billboards, we design the elements that create great brand experiences.

METHOD
  • Brand positioning
  • Messaging development
  • Visual system
  • Logo & identity
  • Iconography system
  • Brand architecture
  • Naming

COMMUNICATE

We believe communication is a process, not an output. Our strategic programs guide you through the process of educating and empowering everyone that communicates on behalf of your brand to deliver engaging experiences consistently and authentically.

METHOD
  • Brand guidelines
  • Brand alignment
  • Brand launch strategy
  • Brand asset design
  • Marketing collateral development
  • Web design & development
  • Animated video design & production
  • Corporate identity package
  • Copywriting

MANAGE

Like people, brands grow and evolve. We partner with you to track how changes to your organization and environment impact your brand, and we conceive of the appropriate response to ensure your brand’s long-term success.

METHOD
  • Ongoing brand training
  • Staff engagement
  • Brand extension
  • Brand migration
  • Corporate social responsibility