Join professional colleagues for a highly engaging branding seminar and networking series.
Walk away from each session a brand expert in each category - all seminars are perfect for marketing executives, business decision makers, product leads, or simply the brand curious. Acquire the knowledge and skills to "speak brand", guide programs and ensuring brand health and profitability as business grows.
Attend one seminar or the entire series - each is unique, educational, thought provoking and fun.
Brand development strategy and methodology will be presented from previous work delivered for the world's most powerful brands, from Adobe and Microsoft to Johnson & Johnson and eBay.
Sessions delivered by, Sasha Strauss, an award-winning speaker and graduate professor of brand strategy at USC who regularly guest lectures at top business schools such as MIT, Cornell, Columbia, UCLA Anderson and USC Marshall.
SEMINARS LOCATED AT TWO LOCATIONS
L.A. (Mondays) Skirball Cultural Center2701 N. Sepulveda Blvd., Los Angeles, CA 90049
O.C. (Thursdays) UC Irvine212 - Social Sciences Lecture Hall, Irvine, CA 92697UCI parking located at Social Sciences parking structureUCI campus map
SEMINAR HOURS
6:30 - 7pm
Registration and Seating
7 - 9:15pm
Seminar, Q&A
9:15 - 10pm
Managed Networking
Follow IP on Twitter!http://Twitter.com/innovationProto
Branding 101
Intro to all things branding
A rich introduction to all things "branding"- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how they're built and what role they play amidst marketing, advertising and public relations. A great start for professional communicators or those simply interested in brand strategy.
Branding Green
Sustainable Business Brand Strategy
'Green' is a hot topic. Everything from food to fuel is attempting to leverage the benefits of branding 'green'. With offerings from shoes to shampoo clamoring for support and approval from the environmentally conscious consumer, using the promise of sustainability has created overwhelmed and confused audiences around the globe. We'll discuss what it truly takes to brand 'green', analyzing current branding initiatives including hybrid cars, LEED certification and corporate social responsibility. This seminar will also feature a variety of case studies showcasing successful 'green' branding from our clientele.
Branding You
Personal Brand Strategy
Products are brands. Services are brands. And yes, people are brands. You are your own brand steward - you decide who you matter to and why. You control how you're perceived by those you know AND those you've yet to meet. We'll discuss how branding applies to individuals and how you can build your own, personal, influential identity. This seminar is presented annually at the world's most prestigious business schools and is right for audiences young and old - only an interest in "branding you" is required.
Branding Technology
Technology and software Brand Strategy
Technologists are the toughest consumers. They think they care more about the mechanical details of a product than the brand that brought it to them. They blog 10 times more about what they hate than what they love. But, without question, they're voracious consumers - keeping their phones, PDAs, hardware, software, entertainment systems and gaming consoles as up to date as possible. Whether they admit it or not, brands matter more to them than almost anyone. They wait in line for days, pay top dollar for "first rights" to the latest goods and wear their brands like badges of honor. Don't believe us? Do a Google image search of the word "tattoo" + any technology brand... Apple, Linux, HALO, Nintendo... even Google. Again, the right brand matters to these folks more than anything. We'll discuss how to research, design and build a brand strategy in the crazy, crazy world of technology.
Branding Biotech
Pharma/Biotech Brand Strategy
Pharmaceuticals, medical device suppliers and health therapists all have the same brand obstacle: multiple audiences. Aligning a brand to appeal both to a highly specialized medical professional as well as a general consumer can be challenging. We'll discuss how to successfully position biotechnology brands amongst their competition, both large and small. The seminar will review successful techniques for reaching your audiences, motivating sales force and creating clear and powerful brand messaging that clearly answers the question "so what does your company do?"
Branding Startups
Startup & VC Backed Brand Strategy
Startups can be sexy, but they can also be extremely stressful. While they tend to be the topic everyone wants to discuss and an entrepreneur's dream to lead, startups require a very calculated and timely brand strategy - too much too soon screams superficial, too little too late is just bad business. The seminar will discuss the development process of all startups, successful strategies for each stage of growth as well as successful case studies where branding helped to build startups into iconic brands. This session is right for any startup leader, entrepreneur, venture capital investor, and anyone else intrigued by the fascinating world of startups.
Branding Nonprofits
Nonprofit Brand Strategy
While nonprofit branding tends to be the most challenging, it is also the most rewarding. Typically nonprofits have limited marketing budgets, limited staff and limited resources. While faced with challenges, nonprofits require successful branding in order to be sustainable-The Susan G. Komen Foundation, Share our Strength, (project) RED - these organizations found their way to fame and funding through strong, creative and consumer-centric branding. This free seminar will share proven techniques for defining, articulating and promoting a nonprofit brand. We'll explore case studies exemplifying how to successfully engage and retain staff, volunteers and donors to ensure long-term success. From volunteers to board members, this session is perfect for all those involved in the nonprofit sector.