Don’t communicate until you know exactly who you are and why you matter. Only then are you ready to share your message with the world—and maybe, just maybe, change the world in the process.

 

Process

DISCOVER

We begin all projects with Discovery, a deep dive into every facet of your organization and your competitive ecosystem to understand both the macrodynamics of your industry and company as well as the subtle nuances worth celebrating. Through a combination of primary research and desk research, we develop a thorough understanding of key drivers of influence and engagement in your competitive space, opportunities to differentiate your brand, and how your organization can engage with the audiences that matter most.

  • Brand Needs Assessment
  • Trend Analysis
  • SEO Assessment
  • Qualitative Market Research
  • Quantitative Market Research

CREATE

We build rational, research-derived systems for expressing your brand and engaging with your desired audience. In print and digital, from brochures to billboards, we design the elements that create great brand experiences.

  • Brand Positioning / Brand Platform
  • Brand Architecture / Portfolio Architecture
  • Brand Messaging Strategy
  • Brand Identity Visual System
  • Logo Design
  • Information Architecture
  • Naming
  • Corporate Identity Development
  • Customer Experience Mapping

COMMUNICATE

We believe communication is a process, not an output. Our strategic programs guide you through the process of educating and empowering everyone that communicates on behalf of your brand to deliver engaging experiences consistently and authentically.

  • Brand Guidelines
  • Print Collateral and Asset Development
  • Web Design and Development
  • Video Development

MANAGE

Like people, brands grow and evolve. We partner with you to track how changes to your organization and environment impact your brand, and we conceive of the appropriate response to ensure your brand’s long-term success.

  • Brand Alignment and Activation
  • Brand Training Workshops
  • Staff Engagement
  • Brand Governance
  • Brand Migration Strategy