Education and
advocacy are at the
root of what we do.

Since the day we started, we have been dedicated to educating both our clients and the public on the fundamentals of brand. As one of our core ethos, we believe that education is critical to helping people better understand the communication benefits of brand and its profound impact on organizations.

Innovation Protocol’s team shares this passion for education. We are regularly called upon as expert resources for speaking engagements and presentations on a variety of topics related to brand. Read on to learn about the subjects we love to share or contact us to learn how we can bring our unique perspective to you.

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Sasha Strauss

Managing Director

A must-know introduction to all things branding, from naming and brand architecture to visual design and brand extension.

This presentation helps audiences gain insight into why brands matter, who they matter to, and how to build them into marketing, advertising, and public relations strategies.

Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward— we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.

This presentation will show participants how the foundations of brand strategy can be applied to the creation of their own personal, influential identity online and offline.

This is an unprecedented era in the history of communication. Widespread adoption of digital communications and social media has resulted in a jarring explosion of content. In our New Normal, organizations have a choice to make: be heard and remembered, or be silent and forgotten.

This presentation discusses how technologies, global consumer psychology, and the evolving business climate have given birth to a communication revolution. Through this presentation you will learn why social media is now discussed in the boardroom to how B2B organizations use brand strategy to get the most out of their employees.

This is an unprecedented era in the history of communication. Widespread adoption of digital communications and social media has resulted in a jarring explosion of content. In our New Normal, organizations have a choice to make: be heard and remembered, or be silent and forgotten.

This presentation discusses how technologies, global consumer psychology, and the evolving business climate have given birth to a communication revolution. Through this presentation you will learn why social media is now discussed in the boardroom to how B2B organizations use brand strategy to get the most out of their employees.

This is an unprecedented era in the history of communication. Widespread adoption of digital communications and social media has resulted in a jarring explosion of content. In our New Normal, organizations have a choice to make: be heard and remembered, or be silent and forgotten.

This presentation discusses how technologies, global consumer psychology, and the evolving business climate have given birth to a communication revolution. Through this presentation you will learn why social media is now discussed in the boardroom to how B2B organizations use brand strategy to get the most out of their employees.

From Patagonia to Warby Parker, brands have become increasingly focused on Corporate Social Responsibility efforts. But it’s not enough for a brand to pick a cause at random.  Investment in a cause requires strategic thought, internal alignment, and memorable execution to make the effort a success for both the brand and its cause.

This presentation explores the evolution of CSR brand strategy, why it is important, and how changing audience expectations have driven brands toward doing good.

Grandma’s on Facebook. Executive job offers come through LinkedIn.  Small town politics go international on Twitter. There’s no way around it—social media is here to stay. It’s not only the communication medium of choice; it’s the connector of global consumers.

This presentation explores where brands fit in the world of social media culture and how it is the common ingredient in an organization’s public relations, marketing and advertising initiatives. Through a deep dive into current best practices you will gain access to clear actions on how your organization can approach today’s social-obsessed world.

Nonprofits have limited marketing budgets, staff, and resources. While faced with these challenges, they require successful branding to be sustainable. The Susan G. Komen Foundation, Product (RED), YWCA, Goodwill found their way to fame and funding through strong, creative and consumer-centric branding.

This presentation will share proven techniques for defining, articulating, and implementing a nonprofit brand strategy. We’ll explore case studies exemplifying how to successfully engage and retain staff, volunteers, and donors to ensure long-term success.

Startups require a calculated and timely brand strategy—too much too soon screams superficial, too little too late results in missed growth opportunities.  Aspiration and ambition must be woven into a viable, believable brand story.

This presentation discusses the development process of all types of startups, effective strategies for each stage of growth, and covers case studies where branding helped to build startups into enduring brands.

Branding isn’t confined to consumer goods and services – it is now vital to business-to-business (B2B) companies. In fact, some of the strongest brands in the world are businesses serving other businesses.  Firms such as Cisco, Caterpillar, Oracle, GE, and Fidelity have consistently been ranked as top brands, next to Coca-Cola and Nike, due to their brand strategy. Such companies are challenging the perception that B2B organizations must have serious, restrained personalities.

B2B brands differ from their B2C counterparts because they require more extensive training to overcome internal skepticism, and need highly specialized resources to integrate a brand strategy into a sales funnel. Furthermore, brand systems must simultaneously support external parties such as resellers and integrators, while also driving the advocacy of the analysts and thought leaders that shape category opinion.

This presentation shares transformational best practices on how to build and implement B2B brands, and measure their effectiveness.

The way entertainment content is distributed and consumed has forever changed the media industry. Entertainment companies can no longer build great content and assume it will find its audience. Media marketers are now tasked with building brands and franchises for omni-channel global audiences that can be monetized long after the first installation.  Secondary content, which used to be left on the cutting room floor, is now used to fuel passionate fans before and long past the primary viewing window.

This presentation draws upon contemporary best practices from both media and non-media categories, explaining how entertainment brands can be established, nurtured, and grown over time.

Jeremy Tucker

Director, Brand Strategy

A must-know introduction to all things branding, from naming and brand architecture to visual design and brand extension.

This presentation helps audiences gain insight into why brands matter, who they matter to, and how to build them into marketing, advertising, and public relations strategies.

Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward— we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.

This presentation will show participants how the foundations of brand strategy can be applied to the creation of their own personal, influential identity online and offline.

This is an unprecedented era in the history of communication. Widespread adoption of digital communications and social media has resulted in a jarring explosion of content. In our New Normal, organizations have a choice to make: be heard and remembered, or be silent and forgotten.

This presentation discusses how technologies, global consumer psychology, and the evolving business climate have given birth to a communication revolution. Through this presentation you will learn why social media is now discussed in the boardroom to how B2B organizations use brand strategy to get the most out of their employees.

Startups require a calculated and timely brand strategy—too much too soon screams superficial, too little too late results in missed growth opportunities.  Aspiration and ambition must be woven into a viable, believable brand story.

This presentation discusses the development process of all types of startups, effective strategies for each stage of growth, and covers case studies where branding helped to build startups into enduring brands.

Branding isn’t confined to consumer goods and services – it is now vital to business-to-business (B2B) companies. In fact, some of the strongest brands in the world are businesses serving other businesses.  Firms such as Cisco, Caterpillar, Oracle, GE, and Fidelity have consistently been ranked as top brands, next to Coca-Cola and Nike, due to their brand strategy. Such companies are challenging the perception that B2B organizations must have serious, restrained personalities.

B2B brands differ from their B2C counterparts because they require more extensive training to overcome internal skepticism, and need highly specialized resources to integrate a brand strategy into a sales funnel. Furthermore, brand systems must simultaneously support external parties such as resellers and integrators, while also driving the advocacy of the analysts and thought leaders that shape category opinion.

This presentation shares transformational best practices on how to build and implement B2B brands, and measure their effectiveness.

Jon Cohen

VP & General Manager

A must-know introduction to all things branding, from naming and brand architecture to visual design and brand extension.

This presentation helps audiences gain insight into why brands matter, who they matter to, and how to build them into marketing, advertising, and public relations strategies.

Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward— we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.

This presentation will show participants how the foundations of brand strategy can be applied to the creation of their own personal, influential identity online and offline.

Nonprofits have limited marketing budgets, staff, and resources. While faced with these challenges, they require successful branding to be sustainable. The Susan G. Komen Foundation, Product (RED), YWCA, Goodwill found their way to fame and funding through strong, creative and consumer-centric branding.

This presentation will share proven techniques for defining, articulating, and implementing a nonprofit brand strategy. We’ll explore case studies exemplifying how to successfully engage and retain staff, volunteers, and donors to ensure long-term success.

Marketing executives and MBA candidates often consider CPG (consumer packaged goods) brand management as a career path. This presentation is designed for an academic environment, walking through the discipline of managing CPG brands. Topics covered include defending a market position, price optimization, promotions design, shelf layout, and consumer segmentation.

The presentation is highly interactive, allowing the audience to spend a “year in the life” of a brand manager through exercises that replicate situations faced by professional brand marketers.

The way entertainment content is distributed and consumed has forever changed the media industry. Entertainment companies can no longer build great content and assume it will find its audience. Media marketers are now tasked with building brands and franchises for omni-channel global audiences that can be monetized long after the first installation.  Secondary content, which used to be left on the cutting room floor, is now used to fuel passionate fans before and long past the primary viewing window.

This presentation draws upon contemporary best practices from both media and non-media categories, explaining how entertainment brands can be established, nurtured, and grown over time.

Research is a powerful tool for building and sustaining great brands.  It used to be that traditional market research – surveys and focus groups – were the best ways to assess consumer opinion.  Today, they are just the start.  New research techniques and channels make insight development more accessible, timely, and instructive to the business as a whole.

Designed for an academic environment, this interactive presentation simulates the development of a product brand from concept to launch using consumer insights.  This presentation covers best practices in secondary research, primary qualitative research, and primary quantitative research.

Matthew Müller

Creative Director

A must-know introduction to all things branding, from naming and brand architecture to visual design and brand extension.

This presentation helps audiences gain insight into why brands matter, who they matter to, and how to build them into marketing, advertising, and public relations strategies.

Deep dive into the visual components of brand development – the process, design-focused thinking, and creative elements that comprise a complete visual identity. Brand design is expressed through the combination of typography, color palette, photography, iconography and other graphic elements.

This presentation discusses the intricacies of each design decision and how visual strategy informs the way a brand is perceived.

An examination of the role of the logo within the entire brand system.  We provide answers to common misconceptions about what a logo is and its impact on the brand and business.

This presentation covers best practices in logo design and will change the way audiences view logos of the brands they use, interact with, and love.

Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward— we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.

This presentation will show participants how the foundations of brand strategy can be applied to the creation of their own personal, influential identity online and offline.