How to Build CSR for Brands

Why is it important to consider CSR as part of your brand?  Stacey Derkatch, Associate Director Brand Development at Innovation Protocol, speaks about how CSR can increase employee retention and productivity.

Organizing products and services in your portfolio

How should you organize your brands, products, or services?  Anna Drabik, Associate Director of Brand Development at Innovation Protocol, speaks on behalf of how to organize products and services in your portfolio, and how to decide whether to organize your offerings based on audience, product, customer needs, or lifecycle.