Barry Yang

Senior Brand Experience Designer, Brand Design

As IP’s Brand Experience Designer, it’s fitting that Barry is an experience all his own.

His vibrant charisma is infectious. He makes the stodgiest of characters smile. Turns strangers into friends. And finds solutions to every problem.

Barry’s halo effect is the secret sauce that makes our clients’ brand experiences effective in cultivating the authentic relationships that only the best experiences can.

A natural people person, Barry aims to delight. Not only with content that is viscerally emotive for client consumers but also delivers on client goals, striking the right balance between brand experiences that are both high purpose and high performing.

Barry was born in China, raised in San Diego, resides in LA and graduated UCLA with degrees in political science and economics.

It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate,
I am the captain of my soul.

William Earnest Henley