Erin Yook is a Brand Strategy Consultant at Innovation Protocol based in New York City. She specializes in design-based strategy with experience working with Fortune 500 companies to drive purposeful growth. Turning insights into action, Erin work across a wide spectrum of brand management projects such as creating brand platforms, new business models, go-to-market strategies, and innovative customer experiences.
Prior to joining the team at IP, Erin served as a Senior Consultant at Lippincott, managing clients across industries, including Bank of America, PNC, Wakefern, Campbell’s, Gumption Coffee, Galp, and Walmart. With a formal background in Architecture, she brings structure and attention to detail to her projects. Erin has a BArch from Cornell University and a Masters in Design from Harvard University.