Lisa Guadagni Shmidt
Lisa is a new generation brand strategist.
Inspired by her own lifelong loyalty to Sesame Street, Lisa learned early on the power of brand when it’s made to last a lifetime. It fuels her passion to build brands that are designed to endure and prioritize quality consumer relationships over volume alone.
It’s no wonder Lisa has spent much of her career reintroducing legacy brands, such as Acura and Taco Bell, to a new generation of consumer. While reveling in the joy of introducing Sesame Street to her own next generation.
Lisa has a B.A. in Advertising Communications from University of Oregon and an M.S. in Business Communication Strategy from VCU Brandcenter.