We helped a food pioneer grow through a brand system that met the needs of a modern audience.
Schaffer is an event catering business based in Los Angeles. The company had established a strong reputation over 20 years but it was time to accelerate its growth.
For Schaffer, this meant more than winning new clients. It was about finding new meaning, energy, and direction for the business. However, competition was intensifying, and consumer preferences were shifting. To reach its growth goal, the company needed to engage with an emerging generation of key decision makers.
The first step was to understand what was driving industry change. Our analysis revealed increased interest in experimental food concepts and a preference for experiences over products. These trends presented Schaffer with a new opportunity.
Our audit revealed an opportunity beyond high-quality food and catering services. Where Schaffer truly excelled – but did not celebrate – was its creation of premium, memorable event experiences that brought client ideas to life.
We worked with Schaffer to assert a brand position through key messages that connected directly with their buying audiences. We evolved their visual identity to align with the new positioning, developing new color schemes, photography styles, and key design assets. Both messaging and design came together in a new cross-platform web experience.