Innovation Protocol is a full-service strategic brand consulting and design firm. RGPHow can repositioning a business model change the perception of a brand?We reinvigorated a management consulting firm by putting people first. Centura HealthHow can brand rally one of the largest health care providers around a single focus?We helped with system-wide brand transformation for one of the largest and oldest health care systems in the nation. LoweHow can we evolve the real estate conversation beyond buildings?We helped a real estate company champion people as the most valuable asset in real estate. Diocese of OrangeHow can a brand program help make Catholicism relevant to its audience?We helped the Catholic Church create cohesion with a unified brand voice and design system. View Our PortfolioWhat is your brand challenge?Define the optimal brand strategy for our organizationCreate a new visual identityDrive employee culture and engagementBuild sales and marketing tools that have impactCreate videos that celebrate what we doDevelop a website that reflects who we are nowName new products and servicesMeasure brand perception and the impact of brand investmentsOrganize our product/service portfolioAttract and retain investorsMake B2B audiences careMake a mark at tradeshowsThinking Is Branding Important for Non-Profit Organizations?By Stacey ChapperFind out what branding means for non-profit organizations, and how it can be used to engage the right audiences. Understanding the Direct-To-Consumer MarketBy Jamie SperlingFrom business model to powerhouse brands, how are companies making an impact in today's market.