Innovation Protocol

Intelligent Business Demands

Innovation Protocol

Intelligent Business Demands

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    Intelligent Brands, Expertly Built

    Brands that are intelligent don’t just define an organization, they change industry careers and community cultures. They stretch the mind and the business—and tell purposeful stories with power and passion.

    Whether launching or relaunching products, business units, or whole business categories, there’s a protocol for doing it intelligently the first time. Intelligent brands are built to work hard. We build brands that fill gaps, answer tough questions, inspire innovation, and intrigue skeptics with verbal and visual systems that clarify as they amplify.

    Case Studies

    • Reinvigorating a fin-tech software provider by accentuating a capacity for bespoke services

      Stretto is a fin-tech software company that provides bankruptcy case management solutions. The company needed a differentiated story that reflected the needs of diverse bankruptcy clients, while emphasizing its sophisticated technologies and experience. Read how our rebrand, including a name change that evoked the capacity for guiding clients through a cacophony of change, helped make Stretto an innovation leader in its space.

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    • Uniting constituents in a large and diverse hospital system with a shared identity and mission

      Centura, a large faith-based hospital system experiencing a period of expansion, needed to reconcile differing perspectives across a wide array of stakeholders, pulling them together around a common cause. Learn how we leveraged the health system’s faith-based traditions in a way that celebrated a continuum of community concern, creating a brand story of healthcare delivered by people on a mission.

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    • Elevating a mission-critical logistics provider from the competition by amplifying its peerless capabilities

      MNX is the world’s largest independent mission-critical logistics company, specializing in time, temperature and security-sensitive transportation and logistics services. The company needed a brand identity that showcased their capability to handle situations of unparalleled complexity. Read more about how we helped MNX amplify awareness of the highly specialized nature of their services, positioning them as a polished, sophisticated logistics leader.

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    • Reimagining a music production library’s brand to leverage great relationships, simplicity, and accessibility

      Megatrax is the leading independent production music library, providing the scores for film, TV, and commercials. Amidst widespread industry shifts, Megatrax needed to stay relevant—but their brand had a confusing story and visual identity. Learn how we elevated the Megatrax brand by celebrating their relationship with the content creators worldwide, leveraging the idea of greatness through simplicity and accessibility.

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    • Revitalizing and uniting a premium snack company post-merger by leaning into authentic traditional values

      Hawaiian Host Group is a manufacturer of premium chocolate and macadamia nut snacks with a 95-year history. After a big merger, employees needed unity around one strong employer brand and performance culture. Learn how we capitalized on Hawaiian Hosts’ founder Mamoru Takitani’s vision of pursuing excellence, continued growth, and taking initiative to “make the islands’ future flourish.”

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