Artificial Intelligence (AI) is redefining marketing as we know it. From text, image, and voice generators to pre-trained algorithms designed to provide optimized campaign content, AI technologies are adding more efficiency to marketing teams. With AI adoption in its early stages and so many options from which to choose, how can marketers make the most informed decisions about adding AI technologies to their creative process? To help answer this question and offer some much needed perspective to marketing professionals, Innovation Protocol presented its first Digital Forum: AI @ Work on Apr. 26th, 2023.
During the AI @ Work webinar, our founder and CEO, Sasha Strauss, was joined by guest panelists Scott Friedman, Co-Founder and Executive Creative Director of digital agency Wildlife, and Tony Crisp, Founder and Chief Strategist at creative consultancy CRISPx to highlight practical examples of how emerging AI tools are being used to add more efficiency, speed, and economy to creative teams of all sizes.
The use of AI technologies in marketing is a rapidly evolving field, and it’s important for marketers to stay up-to-date with the latest trends and tools. The efficiency and economy gains that AI tools offer are reason for excitement, but AI tools aren’t a miracle pill. On the one hand, AI can help improve the accuracy and efficiency of tasks such as data analysis, content creation, and customer segmentation. On the other hand, relying too heavily on AI can lead to less original thought and devalue the creativity that is the currency of marketing innovation.
Although the landscape of AI technologies is highly fragmented, one thing is clear: AI can be a powerful tool when used strategically and thoughtfully. The panelists featured in the AI @ Work Digital Forum shared insightful anecdotes and creative case examples to highlight how marketing creatives could combine the strengths of AI with the skills of human marketers to work more effectively and open up new avenues for creative expression.
Interested to see how AI is impacting how marketing is done? View the recorded AI @ Work webinar on LinkedIn.
To learn more about emerging technologies featured in the webinar as well as a curated list of articles and videos to show the powerful potential of AI technologies, download the companion Innovation Protocol AI @ Work Resource List.
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