Clients, agencies, media and academic institutions call upon Sasha Strauss’s award-winning forums worldwide; from Romania to China, Switzerland to Mexico. Media channels like National Public Radio (NPR), Forbes and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. He has keynoted with notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry, Biz Stone and Simon Sinek.​

With 25 years in strategic brand development, Mr. Strauss has built brands at the world’s leading advertising, PR, marketing and branding agencies.​

In 2006, Mr. Strauss founded Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. Mr. Strauss has led his team of up to 25 strategy consultants serving clients such as Google, PayPal, Disney, LEGO, Nestlé, Experian, and ADP.

When not supporting Innovation Protocol’s international clientele, Mr. Strauss teaches graduate brand strategy at USC’s Marshall School of Business. His courses have a year waiting list and remain the most impacted courses in the program. On the other side of town at UCLA’s Anderson School of Management, he is not only a professor but an Executive in Residence, coaching executive-MBAs in corporate and professional brand development. Via these academic roles, Mr. Strauss also teaches at preeminent graduate programs such as MIT and St. Gallen.​

Mr. Strauss is a certified Toastmaster, a non-profit leader, a Big Brother (mentor) and an Eagle Scout.