Charlotte Li is a Brand Strategy Consultant at Innovation Protocol, based in New York City. Her innate curiosity gives her a special interest in tracking cultural trends, analyzing niche communities, and immersing herself in the worlds of complex businesses. She also respects the strength of powerful writing, as someone who often flexes between brand strategy and its verbal activations.
Previously, she was a strategist at Interbrand, where she worked with companies like Google, Adobe, EA Sports, and Lenovo. Charlotte holds a BS in Marketing from the University of Maryland.