Daniela Castro-Alvarez is an Analyst on the Brand Development team at Innovation Protocol. With a passion for athletics and sports marketing, Daniela was a forward on the UCLA Rugby team, and was a marketing intern with the UCLA Athletics Department. While in college, Daniela mentored high school students via the Riordan Programs Saturday Business Academy. She also served as the Director of Public Relations for the Bruin Sports Business Association, promoting events with external speakers hailing from the sports industry including members of CAA, the LA Dodgers, and the LA Lakers. She is also fluent in Spanish, and studied abroad in Spain. Daniela graduated with Dean’s List honors from UCLA and holds a BA in Political Science.