Terra Gottesfeld

Terra's Qualitative Research training comes through in her drive to learn before she leaps, and her penchant for deep research and analysis has helped her build brands ranging from trail mix to enterprise software.

At Innovation Protocol, Terra leads the IP strategy team and clients with curiosity and precision. With 10+ years of strategy consulting experience, she guides clients through their most complex business inflection points including M&A activity, leadership change, rapid growth, and category creation. Terra has developed and nurtured brands across sectors, including industry leaders like PayPal, Experian, DoorDash, Joybird, and Blanchard.

Terra studied Psychology at the University of California-San Diego, then earned a Master’s in Public Health from The George Washington University with a specialization in Health Communications and Marketing — which serves her well with all healthcare, fitness, and pharma clients.

Terra is a rare LA native – and after spending time in San Diego, DC, and San Francisco – made it her home once again. She’s a mom to two kids and one dog, avid traveler, and live comedy enthusiast (watching, not performing…though she doesn’t shy away from the occasional workplace pun).