Innovation Protocol

Intelligent Business Demands

Innovation Protocol

Intelligent Business Demands



    New York
    Lodz, Poland


    Brand Strategy
    Identity Design
    Web Design

    Stretto is a class-leading fin-tech software company that provides bankruptcy case management solutions for legal and finance professionals involved in both corporate restructuring and consumer bankruptcy.

    Originally called BMS and in the middle of a merger, the two companies came to IP to help unlock their soon-to-be unprecedented reach across the bankruptcy ecosystem. Their newly unified organization had a well-developed growth strategy but needed a brand story that could effectively account for their metamorphosis into an industry leader.

    Rising client expectations and industry changes demanded that BMS tell a differentiated story that spoke to the priorities of both their Chapter 7 (consumer) and Chapter 11 (corporate) clients, while combining considerations for each—the need for trust and accessibility, sophisticated processes and technology, and legitimate industry experience.

    IP built a brand that celebrated BMS’s understanding of the ever-evolving bankruptcy ecosystem and expertly guided their clients through the cacophony of change. We started by changing the company name to Stretto. A Stretto is a real musical term for two harmonizing strands performed in quick tempo to create a single synergistic, escalating experience—we felt it was a word that perfectly encapsulated the company’s approach to client needs in an elegant, defensible and memorable name. IP codified the Stretto brand with proprietary verbal and visual systems, a brand hero video, robust brand training and launch support, and a UI-optimized website update—all powerfully stringing the Stretto brand together. IP maintains an ongoing partnership with Stretto to continue activating its brand strategy across new products, acquisitions, and audiences.

    The rebrand defined Stretto’s unique market-position, establishing it not only as the best-in-class client partner for bankruptcy case management professionals, but also positioning the company as a leader of innovation in the space. Since the start of the rebrand, Stretto has successfully grown organically into whole new markets, while simultaneously and seamlessly integrating multiple acquisitions into the burgeoning master brand.