Hello we’re Innovation Protocol. Brand strategy is in our DNA.

We are a strategic brand management firm located in Los Angeles. Ever since the day we first opened our doors, the hearts and minds at Innovation Protocol have championed a “people-centric” approach to the business of brand. It’s an approach (we call it a protocol) that has brought clarity of purpose and consistency to our clients. We bring brand strategy to passionate non-profits, remarkable technology juggernauts, dynamic personalities, category leaders, and an ever-broadening range of clients across the globe. Our protocol has given consumers and stakeholders everywhere a reason to believe in the brands they support.
Our answers are equal parts strategy and design. We don’t conclude any answer without gaining a deep understanding of our clients and the market they operate within. It is this strategic approach that helps us uncover, refine and systematize your brand’s unique truth.

BRAND STRATEGY INFORMS HOW WE RETHINK AND GENERATE BRAND VALUE THAT TRANSFORMS BUSINESSES AND LIVES.

Sasha Strauss

Managing Director

Jon Cohen

VP and General Manager

Alex Bornoff

Senior Consultant, Brand Development

Anna Drabik

Consultant, Brand Development

Armando Mtz-Celis

Designer

Christiana Morgenroth

Analyst, Brand Development

Cody Boeger

Senior Analyst, Brand Development

Emi Kamemoto

Executive Assistant & Office Manager

Geena Graumann

Analyst, Brand Development

Jamie Sperling

Senior Consultant, Brand Development

Janice Lee

Designer

Jeremy Tucker

Associate Director, Brand Development

Jessica Jaime

Designer

Jon Dufau

Designer

Matt Clayman

Associate Director, Client Partnerships

Matthew Müller

Design Director

Mike Pritchard

Senior Designer

Nancy Paradise

Senior Manager, Corporate Finance & HR

Stacey Derkatch

Associate, Brand Development

Brian Frankel

Speaking Bureau

Process