Hello we’re Innovation Protocol. Brand strategy is in our DNA.

Innovation Protocol is a brand strategy, design and marketing agency based in Los Angeles, California. We work with organizations who mold markets, transform categories, and reinvigorate industries. We are a team of thought leaders, strategic thinkers, and design-minded experts who examine each client’s position and craft brands that rethink engagement with the humans who matter most to our clients.

Our Services:

  • Qualitative Research
  • Quantitative Research
  • Positioning
  • Brand messaging
  • Brand architecture
  • Visual identity
  • Experience design
  • Marketing collateral
  • Naming
  • Web design and development
  • Brand management

OUR WORK

BRAND STRATEGY INFORMS HOW WE RETHINK AND GENERATE BRAND VALUE THAT TRANSFORMS BUSINESSES AND LIVES.

Sasha Strauss

Managing Director

Jon Cohen

VP and General Manager

Alex Bornoff

Senior Consultant, Brand Development

Anna Drabik

Senior Consultant, Brand Development

Armando Mtz-Celis

Designer

Cody Boeger

Associate, Brand Development

Emi Kamemoto

Executive Assistant & Office Manager

Geena Graumann

Analyst, Brand Development

Jamie Sperling

Senior Consultant, Brand Development

Janice Lee

Senior Designer

Jeremy Tucker

Director, Brand Development

Jessica Jaime

Designer

Jon Dufau

Designer

Matt Clayman

Director, Client Partnerships

Matthew Müller

Associate Creative Director

McNeal Maddox

Director, Brand Development

Mike Pritchard

Design Director

Nancy Paradise

Senior Manager, Corporate Finance & HR

Stacey Derkatch

Consultant, Brand Development

Process