Trusted to Advise. Equipped to Inspire.

We’re an organization of pragmatic optimists that bring people and ideas together to move minds and hearts.
Our culture meets the moment.
-
All meetings are format fluid
We’ve optimized our processes to operate in remote, in-person, and hybrid environments.
-
We experience your space
From board rooms to trade-shows, we often travel on-site to deepen our support and understanding.
-
Building brands together
We believe in energizing collaboration and partnership as the cornerstones of success.
Our founder sets the pace.

Sasha Strauss
FOUNDER & CEO
Clients, agencies, media and academic institutions call upon Sasha Strauss’s award-winning forums worldwide; from Romania to China, Switzerland to Mexico. Media channels like National Public Radio (NPR), Forbes and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. He has keynoted with notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry, Biz Stone and Simon Sinek.
With 25 years in strategic brand development, Mr. Strauss has built brands at the world’s leading advertising, PR, marketing and branding agencies.
In 2006, Mr. Strauss founded Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. Mr. Strauss has led his team of up to 25 strategy consultants serving clients such as Google, PayPal, Disney, LEGO, Nestlé, Experian, and ADP.
When not supporting Innovation Protocol’s international clientele, Mr. Strauss teaches graduate brand strategy at USC’s Marshall School of Business. His courses have a year waiting list and remain the most impacted courses in the program. On the other side of town at UCLA’s Anderson School of Management, he is not only a professor but an Executive in Residence, coaching executive-MBAs in corporate and professional brand development. Via these academic roles, Mr. Strauss also teaches at preeminent graduate programs such as MIT and St. Gallen.
Mr. Strauss is a certified Toastmaster, a non-profit leader, a Big Brother (mentor) and an Eagle Scout.
Our industry agnostic approach paints a fuller picture.
Why cross categories?
-
Strengthens Insights
-
Increases Adaptability
-
Moves Beyond Bias
-
Fosters Innovation
-
Depth and Perspective
We cultivate intellectual curiosity and continuous learning among coworkers and clients. This foundation enables us to take risks, innovate, and advance industries.
Our Team
-
Sasha Strauss
Founder & CEO
-
Stacey Chapper
President & Managing Director
-
Terra Gottesfeld
Vice President, Brand Strategy
-
Matthew Muller
Group Creative Director, Creative Studio
-
McNeal Maddox
Group Director, Brand Strategy
-
Jon Dufau
Art Director, Creative Studio
-
Charlotte Li
Senior Consultant, Brand Strategy
-
Jackie Bleicher
Senior Analyst, Brand Strategy
-
Daniela Castro-Alvarez
Senior Analyst, Brand Strategy
-
Kelli Larkin
Chief of Staff
